Wondering where to get your shop on this summer? Look no further than the newly minted Bershka, which happens to be the brainchild of Spanish, fast-fashion  supergroup Inditex (see also: ZARA, Stradivarius, Pull & Bear).

At the launch of their new Glorietta branch, I had the chance to sit down with 3 of their special guests to get the inside scoop on the brand.

Picture 1

DJ Eve Speciall, Begona Munoz (Head of Communications), and DJ Prince Pelayo

How did you decide to pick this spot as the first Bershka branch in the Philippines?

Begona Munoz: Bershka doesn’t place ads, so finding a great location like this one, especially when opening in a new market, acts as our ad. It’s all about location!

What do you love about Bershka as a brand?

DJ Prince Pelayo: I love the fact that it’s so accessible in the way that it connects to young people. I remember when I was a teenager, I’d buy Bershka in my home city because I felt that it connected with my taste, not only in fashion but in music.

DJ Eve Speciall: For me it’s about being able to constantly update your wardrobe without putting too much of a dent in your wallet as well. Always having pieces that are really current… It’s a one-stop shop for just about anything. They have some formal pieces and casual pieces that you can easily mix and match.

aaa

Who is the Bershka Girl?

Begona Munoz: The Bershka girl is very independent. She is very in tune with the things that she wants and she loves to shop with her friend. In a word, she is fearless.

Bershka is located at the Ground Floor of the new Glorietta.

This entry was posted on Friday, March 22nd, 2013 at 5:30:14 am and is filed under Beauty & Trends, Candy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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